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Channel Marketing

January 8, 2010

Friday, January 08, 2010 8:11 AM/EST

P2P: Everybody's Doing It, Right?

By Carolyn April

Partner-to-partner collaboration is always a hot topic at industry events. But is it for real? A recent study by Channel Insider and Amazon Consulting reveals that while P2P is indeed a trend in the channel, it's far less ubiquitous than the buzz suggests.

December 14, 2009

Monday, December 14, 2009 10:37 AM/EST

Sun Ending 'Try and Buy' Program

By Larry Walsh

Sun Microsystems this week will discontinue the program that allowed customers to try its equipment for 60 days free of charge. Was it an effective lead generation campaign?

December 3, 2009

Thursday, December 03, 2009 3:51 AM/EST

'Leave It to Beaver' for VAR Marketing

By Larry Walsh

Cal Net Technology Group is a solution provider that understands the power of video in promoting its brand and capabilities. To get creative, it called upon a Hollywood icon for a couple of creative spots. Check out who makes a comeback from the Golden Age of television.

November 16, 2009

Monday, November 16, 2009 7:00 AM/EST

SonicWall Partner Shows Value of Trusted Adviser Relationship

By Larry Walsh

When virtual management software developer Akorri sought a solution to replace its tape backup system, IT manager Fred McHugh turned to CPU Sales & Service - the VAR he's used at each of his jobs over the last decade.

October 30, 2009

Friday, October 30, 2009 10:08 AM/EST

VSR Business Optimization Summit a Success

By Larry Walsh

VSR Magazine's Business Optimization Summit is a success because of its focus on business development and efficiencies. Channel Insider supported the event and simulcast the keynote by Motorola.

October 23, 2009

Friday, October 23, 2009 3:17 PM/EST

PC Mall Gets Social

By Jessica Davis

DMR PC Mall has launched a social network for its small business customers that includes blogs, discussion groups and an area that allows them to get questions answered by experts. Participants get points good for discounts on products.

October 15, 2009

Thursday, October 15, 2009 5:49 PM/EST

Take 2: N-Able's CEO Goes On the Record

By Carolyn April

Gavin Garbutt talks with Channel Insider Editor Carolyn April at N-Able's partner conference this, waxing on topics from the managed services market to cloud computing to the company's latest investments in partner enablement.

October 2, 2009

Friday, October 02, 2009 1:28 PM/EST

Cisco's Chambers: Partners Crucial to Success of Tandberg Deal

By Carolyn April

On the heels of announcing plans to acquire video conferencing stalwart Tandberg for $3 billion, Cisco's CEO John Chambers along with Tandberg CEO Fredrik Halvorsen put out a video blog meant to assure partners of their critical role in selling the combined technologies and solutions.

September 25, 2009

Friday, September 25, 2009 3:08 PM/EST

Windows Mobile 7: Do Delays Impact Your Business?

By Carolyn April

CEO Steve Ballmer acknowledges a screw-up in the development and execution around Windows Mobile 7. The question is whether solution provider partners need to care.

September 14, 2009

Monday, September 14, 2009 4:58 PM/EST

Selling Google Apps: One Partner's Story

By Carolyn April

Many solution providers are unsure if there is real opportunity to be had in partnering with Google. The answer is yes. Just ask Shawn Wilke.

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